According to the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be valid and accurate all the time. Furthermore, this information is publicly available on WHOIS lookup web sites and while this may be OK for firms, it may not be very convenient for individuals, because anybody can view their names and their personal email and street addresses, all the more so in an age when identity theft isn’t that unusual. This is the reason why domain name registrars have come up with a service that conceals the details of their clients without changing them. The service is called Whois Privacy Protection. If it’s activated, people will see the details of the registrar company, not those of the domain owner, if they make a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain extensions, but it’s still not possible to hide your info with some country-code ones.